Here are some questions: 

  • How do you brand mindfulness? 
  • How do you brand compassion?
  • How do you brand authenticity? 

The short answer is ---  you don't. 

If you are diligent about actually BEING mindful, compassionate, and authentic, that's enough.  That's a good human life. Stop trying to make qualities of the human heart into some kind of ego-serving marketing technique. Instead, start practicing mindfulness and compassion in an authentic way.   If you are not yet sure about the best practices for enacting mindfulness in your life and in your work, Mindful Boston offers classes and workplace presentations

There is no branding shortcut. Make an investment in being a mindful business, and then you will get a well-earned reputation as a mindful business. It really is that simple.